Leveraging the Beast
I’ve mentioned before that Twitter, the popular Micro-Blogging platform, is a beast, and the only way to keep it going is to feed it. I think that now, at this point, Twitter has reached a critical stage in its development. Usage is almost off the charts, celebrities of all types are using it daily, and the company has positioned itself as such that just about any revenue model they decide on will be wildly successful. Mainstream media (though, in many cases, they are doing so incorrectly) are talking about Twitter all the time. People like @garyvee and @leolaporte are continuously growing the public’s awareness of the service. The @reply has become almost ubiquitous even outside of Twitter itself.
It is at this point that I have decided to attempt a small Social Media experiment, utilizing all of the Social Media resources at my disposal. My goal is simple: Drive traffic to a bar in Los Angeles which just happens to be where my brother, an actor looking for his break, works. Specifically, if I can get people to go to Timmy Nolan’s in Toluca Lake on a Monday night and tell Steve the bartender “Alex sent me.” (my Twitter ID is AlexDeGruven. It’s a long story that I won’t get into right now), then I’ll consider my experiment a success. An extra bonus if any of these people are public figures of any type (Timmy Nolan’s is known to host quite a few celebrities from time to time due to its close approximation to the studios).
Why am I doing this? The answer is really quite simple, and twofold:
- I love my brother, and I want him to succeed. I figure that any type of direct contact he can make in and around the industry will help him to get noticed, and if I’m in a position to help, why not?
- I love Social Media, and any way to get people to understand how it works can only serve to help it.
So, keep your eyes planted here, as the experiment progresses, I’ll be sure to update.